The hat society is launching its latest offering, the red hat heaven, and it’s not the first time the society has made an announcement about its next project.
The red hat has been around for nearly 50 years, and has become a popular part of Canadian society.
The society is based in Toronto and has a presence across Canada, with the red hats of other countries on display in Toronto’s Pearson International Airport.
The red hats are also made by the Society for the Promotion of Hat Making and the Society of Hat Manufacturers.
Red hats are made from a fabric called bonsai bamboo, which is used in traditional Japanese clothing, and is the same material used to make baseball caps.
“Our mission is to support the development of a new style of hat,” said Matt Smith, president and chief operating officer of the Society.
“It is an innovative design with many aesthetic and functional benefits, but also a very high quality and durable material.”
Smith said the society hopes to expand to more countries and countries of origin in the future.
Red hats can be purchased online at www.redhatheaven.com and can be made in person at a variety of hat makers.
Smith also said the red-hat society is also planning to open a new shop on King Street West in Toronto, to showcase its new offerings.
With files from CBC’s CBC News Service